“What makes a hit record?” Lamar continues. While “Humble” surely has the raw data to prove its success, what’s harder to measure is the cultural impact of the song, or that of 2015’s “Alright” as the unofficial anthem of the Black Lives Matter movement, or the way his 2012 non-single album track “Money Trees” seemed to be blasting from every slow-moving car in Los Angeles for the better part of a year.
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